62nd Alice in Dairyland

Cheryl O’Brien
Cheryl O’Brien is serving as the 62nd Alice in Dairyland.  As Wisconsin’s agricultural ambassador, she is striving to educate audiences across Wisconsin about the importance of our state’s diverse agriculture industry in our daily lives. 
                   
Cheryl grew up in Eastman, on her family's dairy farm and was very active in different agriculture youth programs.  She volunteered her time at the Wisconsin State Fair Moo Booth/House of Moo and in the classroom with dairy promotions. She graduated with honors from the University of Wisconsin-Milwaukee in May 2008 with degrees in journalism and mass communications. She has gained experience in journalism by participating in Panthervision, the Broadcast Club at UW-Milwaukee, and worked as an assignment editor for WISN-TV/DT in Milwaukee prior to this public relations position.

Cheryl brings a unique perspective to the position with her rural upbringing coupled with school and work experiences in Wisconsin’s largest metropolitan area. 

Alice is a one-year contractual position with the Wisconsin Department of Agriculture, Trade and Consumer Protection (WDATCP) that dates back to 1948.  Under the direction of the WDATCP Division of Agricultural Development, she travels nearly 40,000 miles throughout the state and surrounding areas promoting Wisconsin’s agricultural industry and its impact on the state economy.  Alice conducts a large number of media interviews with television, radio, and print publications.  She develops and delivers speeches for numerous urban and rural events and also gives presentations at over one hundred schools. 

Alice in Dairyland is Wisconsin’s Agricultural Ambassador.